“Research shows that the more absorbed readers are in a story, the more the story changes them. Fiction readers who reported a high level of absorption tended to have their beliefs changed in a more ’story-consistent’ way than those who were less absorbed. Highly absorbed readers also detected significantly fewer ‘false notes’ in stories — inaccuracties, infelicities — than less transported readers. Importantly, it is not just that highly absorbed readers detected the false notes and didn’t care about them (as when we watch a pleasurably idiotic action film); these readers were unable to detect the false notes in the first place.”
— from The Storytelling Animal by Jonathan Gottschall