Comic books & Media 26 Mar 2007 03:55 pm

Military play

Below is another kid classic from the golden age of comic book advertising. Couldn’t tell you which comic book this one came from, because it seemed to everywhere when I was growing up.

What boy could resist (and I’m being gender-biased here, but let’s face it — this is definitely a guy thing, yes?) the 100 pc. toy soldier set that came in its own footlocker?


 Notice the small-print “pasteboard” above the word footlocker, which let the more discriminating buyer know that said locker would be a big letdown upon arrival.

And the little military people were no better or worse than the standard-issue green Army men that you could buy in a plastic bag at Murphy’s Mart or Woolworth’s. But there was something about getting them in the mail, as if the postal service conferred upon them a uniqueness denied to their soldierly brethern in the retail ranks.

If you’ve seen the opening episode of the TNT mini-series “Nightmares and Dreamscapes,” you’ll never look at miniature military figures the same again. Leave it to Stephen King to make this 100-piece set a bit sinister.  

One Response to “Military play”

  1. on 12 Apr 2007 at 1.Left of Cyber-Center » Blog Archive » The insult that made a man out of Mac! said …

    [...] book advertisement from the late 60s and early 70s. I’ve previously posted comic book ads for toy soldiers and Grit, but this one takes the [...]

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