Below is another kid classic from the golden age of comic book advertising. Couldn’t tell you which comic book this one came from, because it seemed to everywhere when I was growing up.
What boy could resist (and I’m being gender-biased here, but let’s face it — this is definitely a guy thing, yes?) the 100 pc. toy soldier set that came in its own footlocker?
Notice the small-print “pasteboard” above the word footlocker, which let the more discriminating buyer know that said locker would be a big letdown upon arrival.
And the little military people were no better or worse than the standard-issue green Army men that you could buy in a plastic bag at Murphy’s Mart or Woolworth’s. But there was something about getting them in the mail, as if the postal service conferred upon them a uniqueness denied to their soldierly brethern in the retail ranks.
If you’ve seen the opening episode of the TNT mini-series “Nightmares and Dreamscapes,” you’ll never look at miniature military figures the same again. Leave it to Stephen King to make this 100-piece set a bit sinister.